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Jigsaw4u promoted as 'chosen charity' by Selfridges
Published on July 22, 2008
Jigsaw4u was promoted as the 'chosen charity' when Starbucks launched its new store within Selfridges on July 22nd. Leaflets and posters were displayed throughout the space Starbucks occupies, while many leaflets were given out within the main store.
The Chairman of Selfridges and many of his staff took an active interest in the charity and many customers stopped to read about the variety of work it understakes. Over 500 helium balloons had been printed with the logos of Jigsaw4u, Starbucks and Selfridges and were given away to customers throughout Selfridges.
It is the first time that Selfridges has allowed their logo to be seen alongside a charity, other than the chosen 'corporate' one.
